16/09/2020
Lorenz Wagner, the son of the shoemaker, Johann Wagner, established the LOWA Company in 1923. Though the LOWA story began with the production of traditional Bavarian Haferl shoes, Lorenzo quickly came to see that things had to change. The high quality of the handiwork involved in the welt-stitched shoes, coupled with a manufacturing process that stemmed from the mountains, made it necessary for Lorenz Wagner to expand his operations in the late 1920s. The first factory buildings were built for this purpose in 1930 and 1931, and the foundation for further success was laid with Alpine boots and lace-up Ski boots for mountain infantry.